Introduces New Mobile Optimised Website

April 15th, 2013

The Malaysia’s No.1 Car Portal responds to high mobile device traffic by improving its mobile user experience, part of iCar Asia’s network announced today that it has launched a mobile version of the Carlist website. Featuring an expedited mobile-friendly search feature, the mobile optimised site makes it easier for car buyers to find what they need with minimal taps. Accessible from any web-enabled phone or smartphone, the site connects car buyers, wherever they may be, with the nation’s largest database of used cars and new cars for sale.

Besides the streamlined search engine, site images were optimised to load quickly and are sized for mobile screens, while text and navigation buttons were made for use with fingers, not a mouse and keyboard. Car buyers can also directly call the seller with just a click of a button. 


“Car buying research often takes place on-the-go; on the LRT, while waiting for a meal to arrive, in between classes or appointments etc. With our new mobile optimised site, users can find new cars and used cars from wherever they happen to be.” said Damon Rielly, CEO of iCar Asia.

Mr. Rielly also added that, “38% of Carlist’s total monthly traffic derives from mobile traffic alone (source: Google Analytics). We want to be where our site visitors are and connect them to our site in a way that is seamless and convenient."

Visit from any web-enabled phone to experience the all new mobile optimised site.

About ( is Malaysia’s No.1 car site connecting car buyers, sellers and enthusiasts to a single platform which encompasses car classifieds and informative content. has the largest number of car listings for sale in Malaysia with over 100,000 listings available within its database. Reaching an audience of over 611,000 unique visitors viewing over 7 million pages a month, strives to provide consumers with a comprehensive and positive automotive research and purchasing experience.

For more information please contact:
Hamish Stone
Chief Executive Officer
iCar Asia Ltd
Mobile: +6017 473 3778
Yee Chin Beng
Chief Financial Officer
iCar Asia Ltd
Mobile: +6012 655 8333

About iCar Asia Limited (

Listed on the Australia Securities Exchange, iCar Asia (ASX: ICQ) owns and operates ASEAN’s No.1 network of automotive portals. Headquartered in Kuala Lumpur, Malaysia, the company is focused on developing and operating leading automotive portals in Malaysia, Indonesia and Thailand. iCar Asia is continuously working to capitalise on its market-leading positions, with its online properties currently reaching approximately 12million car buyers and sellers in the region every month.

iCar Asia Network of websites: