iCar Asia At A Glance

With an ever-growing base of currently more than 8 million users, iCarAsia is the leading cars portal network in ASEAN's three leading markets: Malaysia, Indonesia and Thailand.

iCar Asia offers significant market opportunity for everyone. We provide a platform that has a potential to connect more than 600 million car buyers and sellers throughout ASEAN. Our website network currently enjoys more than 8 million visits from car buyers and enthusiasts each month.

We have consolidated position in ASEAN markets with established brands, consistent consumer audiences, and listings leadership due to deep car dealership penetration and engagement via our market-leading Response Management System (RMS) which is integrated into dealers' businesses.

iCar Asia is now working to accelerate vibrancy and revenue growth with the potential to expand its proposition into new markets and geographies.

At iCar Asia, we are passionately committed to building a business that has a definitive impact on the automotive industry in the ASEAN region.

We will change the way consumer connect with people and business to fulfill their automotive needs as they buy, own and sell vehicles.

Our strategic priorities for the business are to develop a world class customer experience, enabling us to win in all of our core markets. Then we will build on this position of strength to expand into other countries within the region and into adjacent categories and services.

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Unlocking the MARKET Value


Connecting people and businesses throughout their whole automotive journey

Purpose, Vision & Mission

Our Purpose

Enable people to conveniently buy, own and sell automotive vehicles all the way.

Our Vision

Successfully connect buyers and sellers throughout the whole automotive journey.

Our Mission

Be the largest and most trusted automotive entities in ASEAN.

Milestones achieved so far

  1. 2012
    iCar Brands
    iCar Brands
    iCar Brands
    iCar Brands
  2. 2013
    iCar Brands
    iCar Brands

  3. 2014
    iCar Brands
    iCar Brands
  4. 2016
    iCar Brands