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iCar Asia’s Malaysian Automotive Portals Accelerates Ahead of Competitors

Thursday, 21st February – iCar Asia Limited experienced an outstanding start to 2013 with its internet users growing by more than 240%, year on year; and as a result, gaining the leadership position in its core Malaysian market as the foremost network of automotive portals.   

Through the combination of and, the iCarAsia network in Malaysia saw an impressive rise in Internet users over the past 12 months to reach over 850,000 unique visitors viewing more than 10 million pages in January 2013 compared to just over 355,000 unique visitors viewing 6.3 million pages for the same month last year (source: Effective Measure).


The latest figures from Effective Measure also show the continued growth of traffic derived from mobile devices, which now sees 24% of its total page views from the month of January derived from such devices. A stark contrast from its 13.31% reported for the same period of 2012; a 204% growth in pages viewed through devices such as smartphones and Wi-Fi enable tablets.

With a firm commitment towards providing quality information towards the buying and selling of cars, this growth directly benefits iCar Asia’s member dealerships and manufacturer advertisers, the network’s key target audience.

 “We’re ecstatic with the growth demonstrated in the space of 12 short months. It is a validation that more car buyers and sellers as well as automotive enthusiasts are turning to the iCar Asia network as their trusted automotive platform. This in turn allows us to demonstrate greater value for our clients and advertisers alike,” said Mr. Damon Rielly, CEO of iCar Asia Ltd.

“With our ever increasing web traffic coupled with the largest collection of cars for sale in Malaysia, we are confident that this strong start to the year will be the platform for greater achievements to come. As we rollout the next phase of our plans, I am confident that our talented team will continue to set new milestones over the coming weeks,” concluded Mr. Rielly.


For more information please contact:

Hamish Stone
Chief Executive Officer
iCar Asia Ltd
Mobile:  +60 17 473 3778
Mark Licciardo
Company Secretary
iCar Asia Ltd
Tel: +613 8689 9997

About iCar Asia Limited (

Listed on the Australian Securities Exchange, iCar Asia (ASX:ICQ) owns and operates ASEAN’s No. 1 network of automotive portals. Headquartered in Kuala Lumpur, Malaysia, the company is focused on developing and operating leading automotive portals in Malaysia, Indonesia and Thailand. iCar Asia is continuously working to capitalize on its market-leading positions, with its online properties currently reaching over 4.8 million car buyers and sellers in the region every month.

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