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Press Room launches Malaysia’s First Inventory & Response Management System

Kuala Lumpur, 5 June 2014 –, Malaysia’s No.1 Car Site, launches its new Response Management System as transactions of cars begin to pick up towards Hari Raya. This 1st in market platform is geared towards ensuring that car sellers advertise, monitor and manage their ads better, faster and smarter, to Sell More Cars.

Many classified sites have claimed to revolutionise the car seller’s advertising process, but sellers are still presented with the time-consuming task of individually typing all the information they hope will help them sell their cars while receiving little to no feedback on the performance of those ads. Those days are over. With’s Response Management System, all these struggles and more, are eliminated; making selling cars online what it should be – Rapid, Mobile, Smart. Mr Damon Rielly, CEO at iCar Asia comments, “The Response Management System is a result of over RM5m investment including market research, technology and marketing over the last 6 months. It is not only the fastest & most accurate way to advertise a car online, it also allows car sellers to understand how their advertisements are performing, who is enquiring on their cars and how to get more people to enquire so they can sell their cars faster.”

With 9 out of 10 Malaysians starting their car purchase process online, car sellers have had to evolve their business to meet this growing trend. “Through our interactions and research with car sellers, we realised that the industry needed a system that would make it easier for car sellers to make the full transition online; not only to advertise but also in learning how to take advantage of the nuances of selling through the digital realm such a real time tracking, monitoring and management. We believe that the Response Management System meets those needs and empowes car sellers with the tools to make quick and accurate decisions based on precise data to drive their business forward,” added Mr Rielly.

In the weeks leading up to yesterday’s launch, the speed of the Response Management System was put to the test in a Speed Challenge, pitting the Response Management System against 600 car sellers across 411 dealerships utilising the various available platforms in market to create an advertisement. The result, a 99% win ratio out of the 600 challenges completed. “The Response Management System makes it simple and fast for car sellers to advertise their cars. It is the first of it’s kind in the industry because of its speed, functionality, and intelligent system. It is very exciting to release technology of this calibre here in Malaysia, we are helping the automotive industry to thrive in a digital world,” concluded Mr Rielly.

A few key highlights of the Response Management System:


The new system intuitively guides sellers through a model-specific, step-by-step process that creates a complete, informative ad in less than 90 seconds*; cutting the listing time down by 130%*.


How it works?’s Response Management System is connected exclusively to Red Book’s Information Service, where the system helps users to identify the exact model of car and specifications based on a few simple steps.


Type free – By just tapping on a few selling points of the car, automatically generates unique descriptions that includes those important information. This feature is designed to elevate the seller’s listing rank on search results in order to get items sold faster — all without the seller ever having to compose a complete sentence.


Selling is a SNAP with the new Response Management System. It offers users the ability to list their car by simply snaping the car photo & upload them on the spot.

                         RMS_EDM3_3snap & post


This response tracking tool allows car sellers to view genuine car buyers’ details, edit the status of the response & even adding notes on it. Car sellers can also purchase leads from’s ‘Buyer’s Request’ database, where ready car buyers post the specific car models that they are looking for.



All the functionalities mentioned above works perfectly on all devices. No downloads or updates required, as the system runs on any web browser. 

If you’re looking for the perfect place to sell a car,  you can now fully enjoy the new features and functionalities of the Response Management System here –; completely FREE!

*Based on internal test & Speed Challenge

For more information please contact:

Hamish Stone
Chief Executive Officer
iCar Asia Ltd
Mobile:  +60 17 473 3778
Mark Licciardo
Company Secretary
iCar Asia Ltd
Tel: +613 8689 9997

About iCar Asia Limited (

Listed on the Australian Securities Exchange, iCar Asia (ASX:ICQ) owns and operates ASEAN’s No. 1 network of automotive portals. Headquartered in Kuala Lumpur, Malaysia, the company is focused on developing and operating leading automotive portals in Malaysia, Indonesia and Thailand. iCar Asia is continuously working to capitalize on its market-leading positions, with its online properties currently reaching over 4.8 million car buyers and sellers in the region every month.

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