Posted on October 16th, 2013
KUALA LUMPUR, October 16, 2013 – Carlist.my, Malaysia’s largest automotive site with over 120,000 car listings, is giving away RM30,000 to 60 lucky Malaysians as part of its “I found it on Carlist.my” campaign, which begins today.
Participants just need to follow three simple steps to win cold hard cash.
First, search for your desired car on www.carlist.my. Then visit the respective automotive dealer and say, “I found it on Carlist.my”. Complete the purchase; submit your entry form online and you’ll stand a chance to walk away RM500 richer. It’s as simple as that.
The “I found it on Carlist.my” campaign runs from now until 31st December 2013 and those interested are encouraged to not wait as winners will be announced frequently over the contest period. The online nature of the campaign allows for nationwide access so that all Malaysians have an equal chance of winning the prize monies.
According to iCar Asia Limited (iCar Asia owns and operates the Carlist.my website) CEO, Damon Rielly, aside as a marketing initiative, the contest is aimed at assisting car buyers with the initial out-of-pocket expenses when driving home a new set of wheels.
“With the rising costs of petrol and other expenditure, the RM500 will certainly be useful. It’s also to say thank you to Malaysians for making us the number one automotive portal in the country.
“To date, Carlist.my has over 120,000 listings and is visited by over 800,000 car buyers each month (Effective Measure, August 2013). This was achieved in slightly less than a year so we’re grateful for the tremendous support received from all of you,” shared Rielly.
The “I found it on Carlist.my” comes on the back of Carlist’s successful Carlist Treasure Hunt, when a deserving Malaysian family followed the clues to track down and win a car. “Yes, we gave away a car and the Hunt attracted hundreds of entries nationwide. It could happen again in the near future, but for sure we’ll continue to hold more exciting events for people,” shared Rielly.
Rielly also highlighted that Carlist.my’s growing numbers reflect the changing tide sweeping across South East Asia, which is the digital shift among consumers towards online as their preferred marketing information.
“While traditional mediums have their place, online is growing strongly. More Malaysians are looking online for cars — because they feel it’s an unbiased medium with access to unlimited, independent intelligence. Malaysians are looking online not just to find out about the latest models, but on prices, reviews, buyer experiences and so much more. The recent iCar Asia Digital Shift study proves this fact,” explained Rielly.
The Study, commissioned by iCar Asia shows that online mediums are growing among consumers and have actually accelerated the car buying process to below three months in Malaysia, Thailand and Indonesia. In Malaysia, it’s 2.4 months while Indonesia car buyers take 1.9 months & Thai car buyers 2.8 months.
Perhaps even more telling for the automotive industry is the fact that the Study also indicated that buyers place greater trust and credibility in online research compared to just relying on the brochures and sales pitches of automotive dealers. There is also a preference (frequency) to visit online sources compared to car dealerships in search of information influencing the purchase decision.
For more information please contact:
Chief Executive Officer
iCar Asia Ltd
Mobile: +60 17 473 3778
iCar Asia Ltd
Tel: +613 8689 9997
Listed on the Australian Securities Exchange, iCar Asia (ASX:ICQ) owns and operates ASEAN’s No. 1 network of automotive portals. Headquartered in Kuala Lumpur, Malaysia, the company is focused on developing and operating leading automotive portals in Malaysia, Indonesia and Thailand. iCar Asia is continuously working to capitalize on its market-leading positions, with its online properties currently reaching over 4.8 million car buyers and sellers in the region every month.