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Content Writer

About the department

To establish iCar Asia as the leading Automotive Media company in Malaysia by championing our products in market and providing digital education and innovation to the industry, advertising agencies & clients.  Grow revenue across multiple platforms, increasing market share from other forms of media and our competitors.

About the job

Know (Audience and Market Understanding )

  • To intimately understand your target consumer (user) and what they want
  • To keep abreast of automotive trends in Thailand and how this affects/is of interest to the iCar Asia Thailand target audience/user
  • To produce content that is in-line with the Autospinn content strategy and ultimately increases site traffic and enhances the user experience

Grow (Promoting our site, brand and expanding our audience)

  • To grow the number of Unique Users both overall and across all iCar Asia Thailand sites by developing unique, engaging and relevant content that contributes towards growing site audience and reach
  • To have a sound understanding of promoting content across the site through editorial traffic drivers on the Autospinn homepage and around the site
  • To foster, build and strengthen relationships with automotive manufacturers, their agencies and partners and industry stakeholders
  • Engage (Developing content that attracts users and drives traffic)
    • To ensure that all content is published in-line with user behaviour, which means producing  timely (hourly, daily) and relevant (what is important and ‘now’ to our consumers) content
    • To create content that increases overall  page views on the site
    • To create engaging content that results in increased UGC-interaction such as comments, time spent on the site, increasing the number of  ‘Likes’ etc.

    Promote (Leveraging expertise and relationships to grow the brand)

    • To ensure that all content contains SEO best practices and key words to strengthen and maximise the site’s organic traffic
    • To actively promote the brand and content via social media such as Facebook, Twitter etc.
    • To continuously build the brand and our relationships with clients, agencies and industry stakeholders through event attendance, participating in networking opportunities and etc.
    • Take personal ownership and responsibility for ensuring professional conduct and delivering an outstanding level of service to our clients, agencies and partners at all times


    Stakeholder Management

    • Ensure open and clear communication with Senior Content Writer and other members of the content team in Thailand and across the region
    • To actively promote the brand and content via social media such as Facebook, Twitter etc.
    • To support and promote content sharing across the region on other iCar Asia sites

    Champion the iCar Asia Values

Who are we looking for?

  • Bachelor’s Degree in Mass Communications, Journalism, Technical Writing or a related field
  • Minimum 3 years of online writing experience preferably in the Motoring industry
  • Ability to manage multiple tasks in a fast paced, high-performance driven environment
  • Excellent interpersonal skills
  • Good command of English and excellent in Thai, in both written and verbal skills
  • Strong competencies with Word Press, Photoshop and Microsoft Office
  • Is creative and able to think-out-of the box
  • Excellent organisation, time management and communication skills

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