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Damon Rielly

Chief Executive Officer

Chief Executive Officer since June 2012, Damon Rielly is responsible for the day to day operations of iCar Asia. Damon has over 16 years experience in the media industry spanning online, radio and print media. Prior to joining iCar Asia, he was the Chief Operating Officer of Catcha Media. He also spent three years as the Head of the Media Business for ASX-listed REA Group Limited where he was also a representative to the Internet Advertising Bureau of Australia, and seven years at ASX listed Austereo Limited, where he was the Director of Sales.

Damon has an advanced Diploma of Business (Marketing) from Martin College.


Joe Dische

Chief Financial Officer

Joe Dische joined iCar Asia in 2014 as Chief Financial Officer, responsible for leading Finance and Operations. Joe has over 16 years of Financial experience across listed and private companies in the Media and Telco sectors.  He spent 6 years at Vodafone Hutchison Australia where he was Financial Controller. Joe was previously CFO at V2 Music (a Virgin Group company) and began his career at KPMG in London.

Joe holds a BSc from Nottingham University, is a member of the Institute of Chartered Accountants of England and Wales and a graduate member of the Australian Institute of Company Directors.


Joey Caisse

Chief Information Officer

Joey Caisse is the Chief Information Officer of iCar Asia since December 2012. Mr. Caisse has led innovative teams of technologists and product managers in a variety of company stages from start-up to enterprise since 1995. Previously Mr. Caisse served as Chief Technology Officer for, a joint venture between 700 car dealerships and News Corp Australia. Prior to this, he was the Chief Technology Officer of Media at News Digital Media, where he was responsible for modernizing the digital publishing platforms for News Corp Australia’s flagship metro newspapers.

Joey has a BA in Business Administration, Management Information Systems from Washington State University.


Timothy Fleming

General Manager - Media

Tim Fleming joins iCar Asia in May 2014 as General Manager - Media, responsible for the operations of the Media department. He brings extensive experience within the media industry spans across digital, print,  television sales & production. Previously, Tim was with publicly listed REA Group where he held the position of Group Accounts Director, after having spent valuable time with News Corporation & Network Ten in various sales and operational roles, based in Melbourne, Australia.

Tim has an Advanced Diploma of Business Marketing at RMIT and holds a Certified IV in Project Management (specialising in Property Development) at UDIA NSW.


Jason Thoe

General Manager - Malaysia

General Manager – Marketing since January 2014, Jason Thoe is responsible for driving iCar Asia’s marketing initiatives across the Group. With over a decades worth of regional marketing experience, Jason spent 2 years as the Head of Marketing at PropertyGuru where he also held the position of Acting Country Manager. Prior to that, he spent a year at Launchpad as a Business Development Manager and 6 years at Malaysian listed Cuscapi Berhad, where he spearheaded its marketing initiatives across the region. 

Jason received his Bachelors Degree in Business Management (Hons) from University of Queensland.



Natt Ford

General Manager - Thailand

General Manager of Thailand since February 2013, Natt Ford is responsible for day-to-day operation in Thailand. Natt has 17 years experience in Sales, Marketing and Operation from various companies. She was a Vice President – Business Development at Nation International Education PCL, a subsidiary of Nation Multimedia Group (one of largest media firms in Thailand). Prior to this, she is a Sales Director at, a property website that managed by PropertyGuru – Thailand 

Natt holds a Masters Degree in E-Business Management from Rangsit University.

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