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Damon Rielly

Chief Executive Officer

Chief Executive Officer since June 2012, Damon Rielly is responsible for the day to day operations of iCar Asia. Damon has over 18 years experience in the media industry spanning online, radio and print media. Prior to joining iCar Asia, he was the Chief Operating Officer of Catcha Media. He also spent three years as the Head of the Media Business for ASX-listed REA Group Limited where he was also a representative to the Internet Advertising Bureau of Australia, and seven years at ASX listed Austereo Limited, where he was the Director of Sales.

Damon has an advanced Diploma of Business (Marketing) from Martin College.


Joe Dische

Chief Financial Officer

Joe Dische joined iCar Asia in 2014 as Chief Financial Officer, responsible for leading Finance and Operations. Joe has over 16 years of Financial experience across listed and private companies in the Media and Telco sectors.  He spent 6 years at Vodafone Hutchison Australia where he was Financial Controller. Joe was previously CFO at V2 Music (a Virgin Group company) and began his career at KPMG in London.

Joe holds a BSc from Nottingham University, is a member of the Institute of Chartered Accountants of England and Wales and a graduate member of the Australian Institute of Company Directors.


Pedro Sttau

Chief Information Officer

Pedro Sttau joined iCarAsia as Chief Information Officer. He has over 14 years of experience leading engineering teams across multiple industries in Europe and Asia. Prior to joining iCarAsia, Pedro was Global Programme Manager with He also co-founded EasyLogics Lda, and served as Head of Software Delivery upon its merger with Portugal’s leading digital agency Yunit Comunicacao.

Pedro attended Modern Literature at the Lisbon University and Linguistics at the University of Madeira.


Joey Caisse

Chief Business Development Officer

Joey Caisse is the Chief Business Development Officer of iCar Asia since December 2012. Mr. Caisse has led innovative teams of technologists and product managers in a variety of company stages from start-up to enterprise since 1995. Previously Mr. Caisse served as Chief Technology Officer for, a joint venture between 700 car dealerships and News Corp Australia. Prior to this, he was the Chief Technology Officer of Media at News Digital Media, where he was responsible for modernizing the digital publishing platforms for News Corp Australia’s flagship metro newspapers.

Joey has a BA in Business Administration, Management Information Systems from Washington State University.


Jason Thoe

General Manager - Malaysia

General Manager – Marketing since January 2014, Jason Thoe is responsible for driving iCar Asia’s marketing initiatives across the Group. With over a decades worth of regional marketing experience, Jason spent 2 years as the Head of Marketing at PropertyGuru where he also held the position of Acting Country Manager. Prior to that, he spent a year at Launchpad as a Business Development Manager and 6 years at Malaysian listed Cuscapi Berhad, where he spearheaded its marketing initiatives across the region.

Jason received his Bachelors Degree in Business Management (Hons) from University of Queensland.



PC Gan

General Manager - Indonesia

PC Gan joins iCarAsia since May 2013 as Operations Manager and was later promoted to Group Operations Manager. She was responsible for the day to day operations for all the three countries – MY, TH and ID. Equipped with over 12 years’ experience of setting up and scaling up start -ups, her major accomplishments were setup of the established Hewlett Packard’s Asia’s contact centre and bringing MigMe (tech start-up) to IPO.

PC Gan is an associate member of Chartered Institute of Management Accountants (CIMA), a certified accountant and a project management professional (PMP).


Pornladda Dathratwibul

General Manager - Thailand

Ms. Pornladda joined iCar Asia in January 2016 as General Manager – Thailand and is responsible for day-to-day operations of the Thailand business.   She has more than 15 years professional experience in Executive leadership positions in both Multi-national and listed Thai companies.  She had spent more than 9 years in automotive industry with RMA Group, diversified global and local corporation with being authorized distributor of Jaguar Land Rover in Asia and dealer of other makes.  Prior to joining iCar Asia, Ms. Pornladda was Deputy Managing Director at Sea Oil Public Company Limited, a listed Thai oil and gas company.

Ms. Pornladda holds an MBA degree from the University of North Carolina at Greensboro, USA with a Certificate in English Training from the same university and holds a Bachelor Degree in Business Administration in Marketing International Program from Bangkok University.



Gan Kian Yeh

Group Sales Director

KY Gan has over 12 years experience in the automotive industry. He was previously Group Sales Manager at PROTO Malaysia (Motor Trader), responsible for heading the Sales Teams across all Print, Digital and Interactive products and services, ranging across the vertical markets of Cars and Bikes.

KY will play an important role in strengthening Malaysia, Thailand and Indonesia sales services, providing media solutions to dealers.


Cilia Rasasegram

General Manager - People and Culture

Cilia Rasasegram is iCar Asia’s General Manager of People & Culture. She leads the employee experience across the verticals of recruitment, on boarding, employer branding, learning & development, internal communications and CSR. Cilia has over 15 years of experience, primarily from Kelly Services, where she was managing Malaysia’s commercial operations, and Tune Protect, where she started and spearheaded the People & Culture team across multiple geographies.

Cilia has a Master of Business Administration from Nottingham Trent University.


Harry Antarakis

Chief Marketing Officer

Harry Antarakis joined iCar Asia in 2016 as Chief Marketing Officer, responsible for leading the group marketing operations. Harry has over 16 years of pure digital experience across listed and private companies, in the media and in the consumer Product sectors.  He spent 6 years in the online classifieds industry; in Europe with Schibsted Classified Media, and in ASEAN with 701Search, where he was leading country and regional operations. Harry was previously heading the iMoney group marketing activities, and the iMoney Philippines asset.

Harry holds an MBA in General Management from The University of Hull, and a BSc in Business Systems Modelling (Hons) from The University of Greenwich.